Buying grooming products online tends to produce one of two frustrations. Either you land on a giant marketplace where a beard oil is just another anonymous bottle among hundreds of near-identical listings, or you find a small brand you like and discover it covers only one narrow slice of your routine. Add a turban to the same shopping list and the problem multiplies, because fabric weight, colour matching and length are things most general retailers simply do not explain.
The Sardar Co is a British brand that has been working on that gap since 2019. It was founded by Manny and Manjit, children of first and second-generation immigrants who grew up Sikh in a non-Sikh neighbourhood, and it started with beard care and turbans before widening into hair care, grooming tools, apparel and gift sets. Its stated vision is to "offer styling products that complement your individual style, instead of replacing it", and the brand positions itself as an all-inclusive home for the world's sardars, welcoming customers from all cultures, backgrounds, genders and ages.
In this The Sardar Co review, we take a closer look at what the brand actually sells, what the beard oils and turban fabrics cost, how the shipping and returns policies read for shoppers in the UK, Europe and North America, and who this catalogue is genuinely built for.
What Is The Sardar Co?
The Sardar Co is a UK grooming and lifestyle company operating from West Bromwich in the West Midlands. Its About Us page explains the name: sardar comes from ancient Persian and means "leader". The brand notes that while the word is historically associated with Sikh culture, it describes anyone with a strong, independent spirit, and that a sardar is defined by self-respect and respect for others rather than by any title.
The catalogue today spans beard oils, balms, washes and moustache wax; brushes, combs and growth tools; turban material in several weaves; hair oils and masks; and a range of apparel and accessories including t-shirts, tote bags, wash bags, patkas and rumaals. The About page also mentions that the range has grown since 2019 to include cordless beard straighteners, seasonal turban collections and luxury organic hair oils.
What Makes The Sardar Co Different?
The clearest differentiator is that it sells beard care and turban fabric side by side. Very few retailers do both properly, and for anyone who ties a turban and keeps a beard, that means one basket, one delivery and one returns process instead of two or three separate orders from specialist suppliers.
The second difference is positioning. The brand builds its identity around integrity, pride and independence rather than around a trend or a celebrity face. The homepage states that the company has won multiple awards and lists press coverage including The Guardian, BBC Asian Network, British GQ and Tech Advisor. There is also a Sardar Rewards Club linked from the site navigation, plus affiliate and creator programmes for people who want to work with the brand.
The Beard Oil Range
Beard oil is the anchor product. The beard oil collection describes the formulas as built on "carefully selected carrier and essential oils" intended to condition facial hair and the skin underneath it, and the range is split between standard scented oils, unscented, and growth oils.
Standard beard oils — £19.99
The core scented oils all sit at £19.99: Coconut & Vanilla, Sandalwood & Patchouli, Mango and Vanilla, and Coffee & Walnut. Original Blend is listed at the same price but was showing as sold out at the time of writing. The Coconut & Vanilla listing describes its job simply — "nourish, hydrate and soften your beard" — with a long-lasting, warm and sweet scent.
Unscented Beard Oil — £17.99
The cheapest oil in the range is the Unscented option at £17.99, which is the sensible pick if you already wear a fragrance or you react badly to essential oils.
Beard growth oils — £24.99
Two oils are sold specifically as growth formulas: Lavender & Tea Tree Beard Growth Oil and Cedarwood & Lime Beard Growth Oil, both £24.99.
Sample and collection sets
If you would rather not gamble £19.99 on a scent you have never smelled, the Beard Oil Sample Set of three is £14.99. There is also a Signature Oud Beard Oil Collection Set at £34.99.
Beard Balm, Wash and Moustache Wax
Beyond oil, the brand runs matching products in the same scent families so a routine can be kept consistent. The Coffee & Walnut Beard Balm is £24.99, the Coffee & Walnut Beard Wash is £11.99 for the 100ml size and £17.99 for the 200ml, and the Coffee & Walnut Moustache Wax is £12.99. Balm handles conditioning plus light hold, wash covers cleansing, and the wax is there for moustache shaping — between them, those three plus an oil cover a complete beard routine without shopping anywhere else.
Brushes, Combs and Growth Tools
Tools are kept affordable. The Black Beard Brush is £14.99 and the Beard Growth Roller is also £14.99. On the hair side, the Handmade Acetate Comb is £14.99 and the Detangler Hair Comb is £14.99, listed with a 30% discount to £10.50 at the time of writing. The site's own guidance on combing is sensible rather than salesy: work gently from the ends upwards instead of pulling from the roots, and pick the acetate comb if you want both fine and wider teeth for different sections and textures.
Beard Care Bundles and Kits
Bundles are where the pricing gets more interesting. The Beard Oil & Beard Balm Bundle is £38.50, the Beard Essentials Bundle is £59.50, the Beard Care Travel Kit is £64.99 (listed with a free beard comb), and the Beard Growth Kit is £57.57, reduced from £71.96. If you were going to buy an oil, a balm and a wash separately anyway, the bundle route is the one that makes arithmetic sense.
The Turban Collection
The turban collection is the part of the store that has no real equivalent at a mainstream grooming retailer. The site states it stocks 35+ colours and describes the materials as "some of the finest available". Four main fabrics are offered — Full Voile, Rubia Voile, Mal Mal (F74) and Gingham Parna — alongside printed options.
Material is sold by length rather than as a finished item. Full Voile and Mal Mal (F74) run from 4 to 9 metres at £12.00 to £27.00 depending on length, with colours including Sky Blue, Plum, Wheat Gold, Pistachio, Firestorm Red, Spiced Orange, Olive Green, Pinkish Tan, Soft Lavender and Tangerine. Printed turbans such as Pastel Petals and Midnight are offered from 2 to 8 metres at £10.00 to £40.00. Gingham Parna starts lower, from £9.00.
Two details are worth flagging. First, a Turban Material Sample is available for £3.00, which is a cheap way to check a colour against your own wardrobe before committing to nine metres of it. Second, the site organises turbans into themed edits including Spring/Summer, Pastel and Wedding collections, and publishes a guide to different turban materials for anyone unsure which weave to choose. Stitching is offered, and the delivery page notes it adds time to dispatch.
Hair Care: Oils, Masks and Combs
The hair care range is smaller but coherent. The Nourishing Natural Hair Oil is £34.99 and is described as suitable for all hair types, with a 100ml refill pouch at £29.99 (listed at £21.00 with a 30% discount at the time of writing). The Nourishing Hair Mask is £9.99. The site draws a clear line between the two: the oil adds conditioning, softness and shine when used in small amounts, while the mask is a richer treatment used periodically as part of a wash routine. Hair Care Gift Sets and Travel Kits are both £64.99 and include a free hair mask.
Apparel, Accessories and Gift Sets
Alongside grooming, the brand sells t-shirts, tote bags, a toiletry/wash bag, face masks, patkas from £8.00 and rumaals. The gift set section is deep for a brand this size: Beard Comb & Oils Gift Set £34.99, Turban & Beard Care Gift Set £59.99, Beard Care Starter Gift Set £64.99, Ultimate Beard Care Gift Set £79.99, plus a Mystery Gift at £20.00 and a Build Your Own Gift Box option for customising a bundle. Gift cards start at £5.00. Several of the sets were showing as sold out when this review was written, so availability is worth checking on the day.
The Sardar Co Price
Overall this is mid-market pricing, not budget and not luxury. Beard oils sit at £17.99–£24.99, balm at £24.99, wash from £11.99, tools around £14.99, turban material from £9.00–£12.00 for shorter lengths up to £27.00–£40.00 for longer pieces, and gift sets from £20.00 to £79.99.
Two things soften the cost. The homepage offers a 10% discount for newsletter signup, and free UK standard delivery kicks in over £39 — which is one beard oil plus almost any second item. There is also a rewards club linked from the site, and regular percentage discounts appear against individual products.
Shipping
The delivery information page is unusually detailed. UK standard delivery is 2–4 working days from £2.75 via Evri, free on orders over £39. Next day delivery is 1–2 working days from £3.85 via Royal Mail, Evri or Amazon. Orders typically ship within 24 hours on weekdays, extending to 72 hours during busy periods, and turban stitching adds a further 1–2 days.
For Europe, the brand uses DHL, UPS and Royal Mail, with cost calculated at checkout by location and weight. It states that duties and VAT are covered on DHL shipments to EU countries, Japan, South Korea and the UAE — a meaningful detail, since surprise customs charges are the usual complaint with cross-border orders.
For the USA and Canada, the company asks for 1–2 extra working days of processing and ships via DHL and UPS. It also states plainly that as of 29 August 2025, items purchased from the website — including those below $800 USD — are subject to duty. Rest of world orders go via Royal Mail International Standard at 5–7 working days, or a tracked service, with customers responsible for customs and import duties. Tracking codes are sent by email or SMS, address changes are only possible before dispatch, and damaged parcels need photographic evidence sent to care@thesardarco.com.
Returns and Warranty
The refund policy allows returns within 30 days of purchase. Items must be unused, in the same condition as received and in their original packaging, with a receipt or proof of purchase. Gift cards and select health and personal care products are not returnable.
You pay for return shipping, that cost is non-refundable, and it is deducted from your refund. For returns over £75 the company recommends a trackable or insured service, noting it cannot guarantee receipt of returned items. Exchanges are offered only for defective or damaged goods, arranged by emailing info@thesardarco.com, with returns sent to The Sardar Co, Unit 2A West Field Works, West Bromwich, B70 6BH. Items bought as gifts are refunded as store credit rather than to the original payment method. No separate product warranty is published on the site beyond this policy.
What Customers Say on the Site
The homepage displays a five-star average and states that over 1,500 reviews have been left. Individual products carry their own breakdowns: the Coconut & Vanilla Beard Oil page shows 104 reviews, of which 78% are five-star (81 reviews) and 18% four-star (19), with one three-star, one two-star and two one-star ratings. That is a strong distribution, and the per-product breakdown being visible at all is a point in the brand's favour.
Who Should Consider The Sardar Co?
- Anyone who ties a turban and keeps a beard — the single biggest reason to shop here is getting both from one place, with 35+ colours and four fabric types.
- Beard growers building a full routine — oil, balm, wash and wax exist in matching scent families, and the bundles reduce the per-item cost.
- Gift buyers — the £20–£79.99 gift set range and the build-your-own box cover most budgets.
- UK shoppers — free delivery over £39 and next-day options from £3.85 make this the strongest market.
- EU shoppers — duties and VAT being covered on DHL shipments removes the usual cross-border headache.
Is The Sardar Co Worth It?
For the right shopper, yes. The pricing is fair for the category — £19.99 for a beard oil is typical of independent brands rather than cheap — and the value is concentrated in the range's breadth and in the bundles. The turban side is where it becomes genuinely hard to replace, because buying fabric by the metre in a specific weave and colour, with a £3.00 sample available first, is not something a general retailer offers.
The caveats are worth stating honestly. A number of popular gift sets and some turban colours were showing as out of stock. Ingredient lists and bottle sizes are not displayed on every product page, which matters if you have sensitivities. Return postage is at your own cost and is deducted from the refund. And US and Canadian buyers should budget for duty, which the site states applies regardless of order value.
Final Verdict
The Sardar Co is a focused, well-organised British brand that knows exactly who it is for and does not pretend otherwise. Its beard care is priced in line with the independent market, its tools are cheap enough to add on, and its turban collection is the real differentiator — deep on colour, offered by the metre in four weaves, with stitching available and samples for £3.00.
Shipping and returns are documented more transparently than most stores this size, including the awkward parts like US duty and customer-paid return postage. If you want beard care and turban material from one place, or a gift set for someone who wears both, this is a straightforward recommendation. If you need full ingredient disclosure before you buy, contact the team at info@thesardarco.com first.
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